The era of data-driven decision making has arrived and is here to stay. At Ittisa, all our marketing strategies are data-driven and we look towards data to lead us to higher efficiency and better returns. We highly recommend treating digital analytics as the most important tool towards optimisation of marketing efforts.
So you’ve been doing everything right on social media, you’re spending the moolah but there has hardly been any engagement or conversion... Read More
Digital analytics is one of the key factors in augmenting and making sense of digital marketing efforts. Web analytics is primarily a process for tracking, measuring, analysing and reporting web data or website traffic... Read More
In order to understand how brand content is performing in terms of virality, advocacy, awareness, reach and engagement content analytics is extremely important. It is possible to improve your content strategy by doing an in-depth content analysis & metrics benchmarking.
In a highly socially connected world, customers intersect and engage with brands at many different points, often avoiding traditional channels of communication and opting for the quicker and more convenient channel of social media... Read More
A brand’s online reputation is the convergence of every piece of information about it available online. This information comes together to form a judgment about the brand in a customer’s mind, whether positive or negative. Read More
Businesses today are seriously pressed to maximise effectiveness and increase ROI (return on investment). In order to do this, its important to know whether the marketing spend is delivering results in terms of the bottom line by identifying, engaging, converting, and retaining more customers. Read More