1. Target your KPIs more closely– Programmatic technology is continually working to improve performance towards your campaign KPIs and increasing overall ROI.
2.Cost Effective – With programmatic, advertisers have the ability to adjust CPMs in real time dependent upon how heavily that impression is valued.
3.Gain more customer insights – Learn more about your audience! Programmatic technology is continually gathering “smart” data based upon the type of individual that engages with your brand. Take these learnings and apply it across all marketing efforts to increase overall campaign performance, creating a more holistic marketing approach.
4.Easier Media Buying – Forget the complication of RFIs, RFQs & RFPs and spend more time focusing on the overall strategy for your campaign through programmatic technology.
5.Scalability – Programmatic allows you to to reach a larger audience across multiple websites and touch points in a timely and efficient manner.